About Company
Alborz Insurance Company was established in 1959 with the primary goal of providing desirable and quality insurance services and creating diversity in the insurance market and obtaining the satisfaction of insurance passers. Alborz Insurance Company is ready to provide insurance services all over the country with 54 branches and more than two thousand active agents.
Project Overview
Alborz Insurance Company has launched a customer club website in order to increase the satisfaction rate of the insured, build loyalty, encourage the renewal of the insurance policy and enjoy special privileges for its customers.
For this reason, it needs a home page to introduce the club and its services and special benefits for the insured.
For this reason, it needs a home page to introduce the club and its services and special benefits for the insured.
Goals
• Increasing the registration rate
• Upgrade the previous user interface design
• Upgrade the previous user interface design
Redesign Process
Competitor Analysis
Conclusion and
Suggestion
User interface design based on:
• Brand Identity
• Use of exclusive images/photomontage
• Brand persona
• User-friendly and usable design
• Brand Identity
• Use of exclusive images/photomontage
• Brand persona
• User-friendly and usable design
using:
• Statistics (customers, agencies and branches)
• Honors and awards
• Thanks and appreciation to customers in Slider
• Include sample points, schemes and rewards that are only available to members.
• Call to action to enter and join the club
• Call to action call support
• Statistics (customers, agencies and branches)
• Honors and awards
• Thanks and appreciation to customers in Slider
• Include sample points, schemes and rewards that are only available to members.
• Call to action to enter and join the club
• Call to action call support
Previous information architecture
IA After Competitor Analysis
• Some of the existing sections were removed and yellow sections were added based on the analysis of competitors
Wireframes
The desired sections were selected and edited from among the 3 initial proposals, and finally the opposite page was approved as the final wireframe.
Style
Previous Design
High Fidelity Design
Thank You
